ASP - America's Swimming Pool Company
Home Services · Handyman & Repairs
- Active units
- 391
- Avg unit volume
- $852k
Franchised, year-end 2024
About ASP - America's Swimming Pool Company
Detailed brand overview is not available yet for this profile.
Key terms
- Franchise fee
$40k
- Existing Franchisee Discount
30% reduction of Franchise Fee and any applicable Additional Pool Fee for second and subsequent territories
- Existing Franchisee Affiliate Discount
If you are an affiliate brand franchisee, first two territories at $15,000 each; 30% reduction for third and subsequent territories in the Initial Transaction
- Diversity Discount
$5,000 reduction for minority-, women-, and LGBTQ+-owned businesses (first franchise only)
- Local Hero/First Responder Discount
$5,000 reduction for law enforcement, firefighter, doctor, nurse or EMT/paramedic-owned businesses (first franchise only)
- Conversion Incentive Program
$5,000 down; remaining Franchise Fee and Additional Pool Fee deferred 5 years with possible forgiveness up to 100% based on year 5 performance
- Brand fund
1.0% of Net Sales
- Local advertising
3.0% of Net Sales
- Veteran discount
30.0% off franchise fee — 30% reduction of the Franchise Fee and any applicable Additional Pool Fee for honorably discharged veterans; same 30% for active-duty personnel
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations391
Franchised units open at year-end
- New openings40
Gross new units opened during the calendar year
- 1-year unit growth rate4.3%
Net unit growth versus prior year
- 3-year unit CAGR3.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio5.7×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$852k
Average Gross Revenue per Territory across 124 territories operating the full 2024 fiscal year.
- Annual unit volume (25th percentile)$306k
Gross Revenue includes all revenue from products and services related to the Franchised Business, less bona fide refunds. Cohort excludes Territories that open…
- Annual unit volume (75th percentile)$569k
Gross Revenue includes all revenue from products and services related to the Franchised Business, less bona fide refunds. Cohort excludes Territories that open…
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$147k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open5 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio5.8×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 110 of 147 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.