Appell
Industrial & Commercial Services · Commercial Construction & Maintenance
- Active units
- 8
- Royalty
- 8.0%
Franchised, year-end 2024
of weekly Net Sales
About Appell
Detailed brand overview is not available yet for this profile.
Key terms
- Brand fund
1.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
250 – 2,000 sq ft
- Veteran discount
5000.0% off franchise fee — $5,000 discount off the Initial Franchise Fee on the first Franchised Unit; may not be combined with other discounted offers
Brand Percentile Rankings
Growth
- Total locations8
Franchised units open at year-end
- New openings6
Gross new units opened during the calendar year
- 1-year unit growth rate166.7%
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio6.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$190k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open2 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate8.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 4 of 4 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.