Aloft Hotels
Hospitality · Hotels & Extended Stay
- Active units
- 160
Franchised, year-end 2023
About Aloft Hotels
Aloft Hotels offers a unique and unforgettable hotel experience that breaks the traditional mold. With their stylish, boutique hotels, you can expect a stay like no other. Inspired by music, their design hotels are perfect for those who appreciate creativity and originality. Aloft Hotels provides a range of services and amenities to ensure a comfortable and enjoyable stay. Whether you're traveling for business or leisure, you can choose from a variety of destinations worldwide. Unfortunately, there are no Aloft hotels in the destination you have entered, but you can explore their other locations. From their vibrant W XYZ BAR, offering specialty cocktails and cool tunes, to tech-forward features like their robot butler and Alexa-enabled rooms, Aloft Hotels strive to provide a more connected and innovative stay. Plus, by joining Marriott Bonvoy™, you can enjoy world-class benefits and exclusive experiences. So, why wait? Book your next unforgettable stay with Aloft Hotels now.
Key terms
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations164
Franchised units open at year-end
- New openings5
Gross new units opened during the calendar year
- 1-year unit growth rate2.5%
Net unit growth versus prior year
- 3-year unit CAGR3.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio5.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$24.8M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open15 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.5%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.