Alloy Personal Training
Fitness · Personal Training Services
- Active units
- 128
Franchised, year-end 2025
About Alloy Personal Training
The brand operates brick-and-mortar studios that offer personalized fitness programs in a small-group setting, typically limited to four to six members per session. Its training model caters to the active aging demographic, primarily serving clients aged 45 to 65 with a focus on functional strength and longevity. Franchisees utilize proprietary technology and a dedicated mobile app to track member progress and manage operations. The concept focuses on delivering individualized coaching and member accountability within a community environment.
Key terms
- Franchise fee
$60k
- Footprint
1,500 – 2,000 sq ft
- Area Developer – Development of Two Facilities
$110k
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2026.
Growth
- Total locations128
Franchised units open at year-end
- New openings54
Gross new units opened during the calendar year
- 1-year unit growth rate66.2%
Net unit growth versus prior year
- 3-year unit CAGR106.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio18.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)$389k
Calendar 2025 revenue for all locations open the full Measurement Period, including one Affiliate Operating Facility and 72 Franchisee Facilities.
- Annual unit volume (75th percentile)$481k
Calendar 2025 revenue for all locations open the full Measurement Period, including one Affiliate Operating Facility and 72 Franchisee Facilities.
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$403k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open11 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 154 of 331 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.