A Place At Home
Senior & Adult Services · Non-Medical Home Care
- Active units
- 50
- Avg unit volume
- $878k
- Royalty
- 5.5%
Franchised, year-end 2025
Item 19 cohort year 2025
of weekly Net Sales
About A Place At Home
A Place At Home is a brand dedicated to providing comprehensive in-home senior care and services that support aging gracefully. We understand that every senior's circumstances are unique, which is why our compassionate and professional caregivers are committed to tailoring our services to meet individual needs. We firmly believe that senior care should not be a challenge. Our goal is to ensure that seniors can maintain their independence and remain in the comfort of their own homes or familiar surroundings. Through companionship and personal in-home care, we strive to promote dignity and respect throughout the aging process. Founded by life-long friends in the Midwest, A Place At Home began in Omaha and has since expanded nationwide. Our roots in the community drive our passion to make a positive impact in the lives of seniors and their families. With our We are CARE philosophy, we hold ourselves accountable to providing quality care that is compassionate, respectful, and ethical. Our 4-step approach to CARE is designed to guide you through the decision-making process with empathy and support. We understand that navigating this journey can feel overwhelming, but our team is here to help you find the best solution for you or your loved one. Choose A Place At Home for the compassionate care and peace of mind you need. Discover a location near you or explore becoming a caregiver on our website.
Key terms
- Franchise fee
$50k
- Conversion of Existing Senior Care Business
Discount on first territory based on prior-year Gross Sales: $100,000–$249,999.99 = 10%; $250,000–$449,999.99 = 50%; $450,000+ = 75%.
- In-term Additional Territory Discount
If purchasing additional Territories during initial term, Initial Franchise Fee per additional Territory = then-current fee less 10% (subject to approval).
- Multi-Territory Discount
If buying multiple Territories at signing (one agreement): per-territory fee schedule: 1=$49,500; 2=$44,500; 3=$39,500; 4=$37,000.
- Brand fund
1.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
500 – 750 sq ft
- Veteran discount
10.0% off franchise fee — 10% discount on the Initial Franchise Fee for first territory; must request at signing; cannot be combined.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$878k
Item 19 cohort year 2025
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-12.1%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$128k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open4 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.5%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio6.8×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.